The Social Blog

Lately, one of the biggest questions I get from small business owners and even bigger marketing teams is: "How do I make sure AI tools pick up my content?" It's a really smart question because getting found online isn't just about Google anymore. It's about getting AI like ChatGPT or Google Gemini to use your  website as the answer when someone asks a question. In the industry, we’re calling this shift GEO (Generative Engine Optimisation, which differs from traditional SEO si

I spend a lot of time working with small business owners. They are some of the hardest working people I know, but they often struggle with one specific thing: how they talk to people outside their company. It sounds simple, but external communication is where I see the most mistakes. Here are the main challenges I see every day and the best ways to fix them. 1. Using Too Much Technical Talk I often see owners who are experts in their field, but they forget their customers are

Instagram officially switched to a tall 4:5 grid in 2025, and your old square posts might look a little messy. This change makes the app feel more vertical and immersive, but it can ruin your carefully planned aesthetic.