FERRI
Portfolio
Press Preview at Embassy of Italy
Preview of 2025 graduate collection pre-show.
Date
June 2025
Brief
Present the 2025 graduate collection to selected media ahead of the show in Paris.
What I Did
I organised the full press preview at the Embassy of Italy — from concept and event design to press selection, logistics, and follow-up.
Results
The event drew major industry names such as Suzy Menkes and Vogue.it, giving the students and the school strong international exposure.
BSAA
Rebranding and positioning
Date
2022-2023
Brief
Be Smart About Art sought to strengthen its brand presence, increase audience engagement, and expand its network of art collectors and enthusiasts across Europe
What I Did
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Developed a comprehensive communications strategy combining PR, social media, content marketing and full website redesign coordination.
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Identified key audience segments and tailored messaging to appeal to collectors, galleries, and cultural media.
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Leveraged my Europe-wide PR network to secure media coverage and collaborations with leading art and culture outlets.
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Monitored engagement metrics and adjusted campaigns in real time to maximise impact.
Results
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Increased social engagement by 35% across platforms within three months.
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Expanded the subscriber base by 25%, generating a more qualified and engaged audience.
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Enhanced brand visibility and strengthened Be Smart About Art’s reputation as a trusted voice in contemporary art.
Hang-Up Gallery
Social media strategy
Date
2022
Brief
Hang-Up Gallery wanted to strengthen its digital presence, reach a broader collector base, and showcase its roster of contemporary artists with a more consistent and strategic social media approach.
What I Did
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Established a clear visual and editorial direction, refining storytelling around artists, exhibitions, behind-the-scenes moments and market insights.
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Created a content calendar and posting framework, ensuring a stronger narrative link between exhibitions, artworks and audience interest.
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Introduced data-led optimisation, monitoring performance and adjusting formats and messaging accordingly.
Results
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Achieved a 22% increase in engagement across social channels within the first three months.
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Grew Instagram reach by 26%, driven by improved content structure and storytelling.
Adv Campaigns
Design and delivery of Meta adv campaigns
Date
2022-2025
Brief
Plan and deliver performance-driven advertising campaigns to support awareness, conversion and leads across different sectors.
What I Did
Developed campaign strategies, defined audiences, created messaging frameworks, coordinated creative assets, managed paid media across social and digital platforms, and continuously optimised performance through testing and data analysis.
Results
Reliable performance across campaigns, with increased engagement, efficient spend, and measurable growth aligned to each client’s objectives.